/* ==========================================================
   High Country Insider — brand stylesheet
   Colors: orange #F28C38 · black #1A1A1A / #0D0D0D · cream #FAF9F7
   ========================================================== */
:root {
  --orange: #F28C38;
  --orange-dark: #D9721F;
  --orange-soft: rgba(242, 140, 56, 0.1);
  --black: #1A1A1A;
  --ink: #0D0D0D;
  --cream: #FAF9F7;
  --white: #FFFFFF;
  --gray: #6B7280;
  --line: #E5E7EB;
  --green: #16A34A;
  --green-soft: #F0FDF4;

  --font-sans: "Plus Jakarta Sans", Inter, system-ui, -apple-system, sans-serif;
  --font-serif: "Playfair Display", Georgia, "Times New Roman", serif;

  --radius: 16px;
  --radius-lg: 24px;
  --shadow: 0 1px 2px rgba(0,0,0,.04), 0 8px 24px rgba(0,0,0,.06);
  --shadow-lg: 0 20px 50px rgba(0,0,0,.12);
  --max: 1200px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font-sans);
  color: var(--black);
  background: var(--cream);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
h1, h2, h3, h4 { line-height: 1.1; margin: 0 0 .5em; letter-spacing: -0.02em; font-weight: 800; }
p { margin: 0 0 1em; }
.container { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 20px; }
.accent { font-family: var(--font-serif); font-style: italic; font-weight: 600; color: var(--orange); letter-spacing: 0; }
.eyebrow { display: inline-block; font-size: .78rem; font-weight: 700; letter-spacing: .14em; text-transform: uppercase; color: var(--orange); margin-bottom: .75rem; }
.muted { color: var(--gray); }
.center { text-align: center; }
.sr-only { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }

/* ---------- Buttons ---------- */
.btn { display: inline-flex; align-items: center; gap: .6rem; padding: .85rem 1.5rem; border-radius: 999px; font-weight: 700; font-size: .95rem; border: 1.5px solid transparent; cursor: pointer; transition: all .2s ease; font-family: inherit; line-height: 1.2; }
.btn-primary { background: var(--orange); color: var(--white); }
.btn-primary:hover { background: var(--orange-dark); transform: translateY(-1px); }
.btn-ghost { border-color: rgba(255,255,255,.35); color: var(--white); background: rgba(255,255,255,.04); }
.btn-ghost:hover { background: rgba(255,255,255,.12); }
.btn-dark { background: var(--black); color: var(--white); }
.btn-dark:hover { background: var(--ink); }
.btn-outline { border-color: var(--line); color: var(--black); background: var(--white); }
.btn-outline:hover { border-color: var(--orange); color: var(--orange); }
.btn .arrow { display: inline-grid; place-items: center; width: 28px; height: 28px; border-radius: 50%; background: rgba(255,255,255,.22); }

/* ---------- Header ---------- */
.site-header { position: fixed; inset: 0 0 auto 0; z-index: 50; transition: background .25s ease, box-shadow .25s ease; }
.site-header.scrolled, .site-header.solid { background: rgba(13,13,13,.95); backdrop-filter: blur(10px); box-shadow: 0 2px 20px rgba(0,0,0,.25); }
.nav { display: flex; align-items: center; justify-content: space-between; gap: 1.5rem; height: 78px; }
.brand { display: flex; align-items: center; gap: .6rem; color: var(--white); font-weight: 800; font-size: 1.15rem; line-height: 1.05; text-transform: uppercase; }
.brand img { width: 30px; height: 30px; }
.brand small { display: block; font-weight: 800; }
.nav-links { display: flex; align-items: center; gap: 1.6rem; list-style: none; margin: 0; padding: 0; }
.nav-links > li { position: relative; }
.nav-links a, .nav-links button { color: rgba(255,255,255,.85); font-size: .92rem; font-weight: 500; background: none; border: 0; cursor: pointer; font-family: inherit; padding: .5rem 0; }
.nav-links a:hover, .nav-links button:hover, .nav-links a.active { color: var(--orange); }
.dropdown { position: absolute; top: 100%; left: -1rem; min-width: 220px; background: var(--ink); border: 1px solid rgba(255,255,255,.08); border-radius: 14px; padding: .5rem; list-style: none; margin: 0; opacity: 0; visibility: hidden; transform: translateY(6px); transition: all .18s ease; box-shadow: var(--shadow-lg); }
.has-dropdown:hover .dropdown, .has-dropdown:focus-within .dropdown { opacity: 1; visibility: visible; transform: none; }
.dropdown a { display: block; padding: .55rem .8rem; border-radius: 8px; }
.dropdown a:hover { background: rgba(242,140,56,.1); }
.nav-cta { display: flex; gap: .6rem; }
.nav-cta .btn { padding: .7rem 1.2rem; font-size: .88rem; }
.menu-toggle { display: none; background: none; border: 0; color: var(--white); cursor: pointer; padding: .5rem; }
.menu-toggle svg { width: 26px; height: 26px; }

@media (max-width: 1000px) {
  .nav-links, .nav-cta { display: none; }
  .menu-toggle { display: block; }
  .site-header.open { background: var(--ink); }
  .site-header.open .nav-links, .site-header.open .nav-cta { display: flex; }
  .site-header.open .nav { flex-wrap: wrap; height: auto; padding: 1rem 0 1.5rem; }
  .site-header.open .nav-links { order: 3; width: 100%; flex-direction: column; align-items: flex-start; gap: .25rem; }
  .site-header.open .nav-cta { order: 4; width: 100%; flex-direction: column; }
  .site-header.open .nav-cta .btn { justify-content: center; }
  .site-header.open .dropdown { position: static; opacity: 1; visibility: visible; transform: none; background: transparent; border: 0; box-shadow: none; padding: 0 0 0 .75rem; }
}

/* ---------- Hero ---------- */
.hero { position: relative; display: flex; align-items: center; color: var(--white); overflow: hidden; background: var(--ink); padding: 104px 0 32px; }
.hero-bg { position: absolute; inset: 0; z-index: 0; }
.hero-bg svg, .hero-bg img { width: 100%; height: 100%; object-fit: cover; }
.hero::after { content: ""; position: absolute; inset: 0; z-index: 1; background: linear-gradient(90deg, rgba(13,13,13,.8) 0%, rgba(13,13,13,.45) 55%, rgba(13,13,13,.1) 100%); }
.hero .container { position: relative; z-index: 2; }
.hero-layout { display: grid; grid-template-columns: minmax(0, 640px) minmax(0, 1fr); align-items: center; gap: 2.5rem; }
.hero-logo { width: 100%; max-width: 300px; height: auto; justify-self: end; }
.hero-inner { max-width: 640px; }
@media (max-width: 860px) { .hero-layout { grid-template-columns: 1fr; gap: 1.5rem; } .hero-logo { max-width: 120px; justify-self: center; } }
.pill { display: inline-flex; align-items: center; gap: .5rem; padding: .5rem 1rem; border-radius: 999px; background: rgba(255,255,255,.1); border: 1px solid rgba(255,255,255,.15); font-size: .88rem; margin-bottom: 1.5rem; backdrop-filter: blur(6px); }
.pill svg { width: 16px; height: 16px; color: var(--orange); }
.hero .pill { margin-bottom: 1rem; }
.hero h1 { font-size: clamp(2.2rem, 4.5vw, 3.1rem); margin-bottom: 1rem; }
.hero p.lead { font-size: 1.15rem; color: rgba(255,255,255,.75); max-width: 520px; margin-bottom: 1.25rem; }
.hero .lead-highlight { color: var(--orange); }
.hero-actions { display: flex; flex-wrap: wrap; gap: .9rem; margin-bottom: 1.25rem; }
.social-proof { display: flex; align-items: center; gap: .9rem; font-size: .9rem; color: rgba(255,255,255,.65); }
.town-chips { display: flex; flex-wrap: wrap; gap: .5rem; margin-top: 1rem; }
.town-chips a { font-size: .82rem; padding: .35rem .8rem; border-radius: 999px; border: 1px solid rgba(255,255,255,.2); color: rgba(255,255,255,.8); transition: all .2s; }
.town-chips a:hover { border-color: var(--orange); color: var(--orange); }
@media (max-width: 520px) {
  .hero { padding-bottom: 28px; }
  .hero h1 { font-size: 2rem; }
  .hero p.lead { font-size: 1rem; }
  .hero-actions { gap: .65rem; }
  .hero-actions .btn { font-size: .85rem; padding: .8rem 1.1rem; }
  .hero-logo { max-width: 96px; }
}

/* Page hero (interior pages) */
.page-hero { background: var(--ink); color: var(--white); padding: 150px 0 70px; position: relative; overflow: hidden; }
.page-hero .ridge { position: absolute; bottom: 0; left: 0; width: 100%; height: 120px; opacity: .5; }
.page-hero .container { position: relative; }
.page-hero h1 { font-size: clamp(2.2rem, 5vw, 3.6rem); }
.page-hero p { color: rgba(255,255,255,.7); max-width: 620px; font-size: 1.1rem; }
.breadcrumb { font-size: .85rem; color: rgba(255,255,255,.55); margin-bottom: 1rem; }
.breadcrumb a:hover { color: var(--orange); }

/* ---------- Sections ---------- */
section.block { padding: 96px 0; }
.section-head { text-align: center; max-width: 680px; margin: 0 auto 3rem; }
.section-head h2 { font-size: clamp(2rem, 4.2vw, 3rem); }
.section-head p { color: var(--gray); font-size: 1.05rem; }
.how-it-works .split { grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr); }
.stay-connected-form { margin-top: 1.75rem; }
.stay-connected-fields { display: flex; gap: .75rem; align-items: stretch; }
.stay-connected-fields input { flex: 1; min-width: 0; }
.stay-connected-fields .btn { flex-shrink: 0; justify-content: center; }
.stay-connected-form :focus-visible { outline: 2px solid var(--orange-dark); outline-offset: 3px; }
.how-it-works-image { width: 100%; height: auto; border-radius: var(--radius-lg); box-shadow: var(--shadow); }
@media (max-width: 860px) { .how-it-works .split { grid-template-columns: 1fr; } }
@media (max-width: 520px) { .stay-connected-fields { flex-direction: column; } }
.bg-white { background: var(--white); }
.bg-dark { background: var(--ink); color: var(--white); }

/* Filters */
.filters { display: flex; flex-wrap: wrap; gap: .5rem; justify-content: center; margin-bottom: 1rem; }
.filter { padding: .55rem 1.1rem; border-radius: 999px; border: 1px solid var(--line); background: var(--white); font-size: .88rem; font-weight: 600; cursor: pointer; font-family: inherit; color: var(--black); transition: all .15s; }
.filter:hover { border-color: var(--orange); color: var(--orange); }
.filter.active { background: var(--black); color: var(--white); border-color: var(--black); }
.filters.towns .filter.active { background: var(--orange); border-color: var(--orange); }

/* ---------- Business cards ---------- */
.grid { display: grid; gap: 1.5rem; grid-template-columns: repeat(auto-fill, minmax(300px, 1fr)); }
.card { background: var(--white); border-radius: var(--radius-lg); overflow: hidden; box-shadow: var(--shadow); display: flex; flex-direction: column; transition: transform .2s ease, box-shadow .2s ease; }
.card:hover { transform: translateY(-4px); box-shadow: var(--shadow-lg); }
.card-media { position: relative; aspect-ratio: 16/10; background: linear-gradient(135deg, #2a2a2a, #0d0d0d); overflow: hidden; }
.card-media img { width: 100%; height: 100%; object-fit: cover; }
.card-media .placeholder { position: absolute; inset: 0; display: grid; place-items: center; color: rgba(242,140,56,.9); }
.card-media .placeholder svg { width: 100%; height: 100%; }
.tag { position: absolute; top: 14px; left: 14px; background: var(--white); color: var(--black); font-size: .75rem; font-weight: 700; padding: .3rem .75rem; border-radius: 999px; }
.tag-town { left: auto; right: 14px; background: rgba(13,13,13,.8); color: var(--white); }
.card-body { padding: 1.4rem 1.5rem 1.5rem; display: flex; flex-direction: column; flex: 1; }
.card-title { display: flex; justify-content: space-between; align-items: flex-start; gap: .75rem; }
.card-title h3 { font-size: 1.2rem; margin: 0 0 .5rem; }
.verified { display: inline-flex; align-items: center; gap: .3rem; font-size: .75rem; font-weight: 600; color: var(--green); background: var(--green-soft); padding: .25rem .6rem; border-radius: 999px; white-space: nowrap; }
.verified svg { width: 16px; height: 16px; flex-shrink: 0; }
.card-body p { color: var(--gray); font-size: .92rem; display: -webkit-box; -webkit-line-clamp: 3; -webkit-box-orient: vertical; overflow: hidden; flex: 1; }
.card-link { display: flex; justify-content: space-between; align-items: center; color: var(--orange); font-weight: 700; font-size: .9rem; margin-top: .5rem; }
.card-link .circle { width: 34px; height: 34px; border-radius: 50%; background: var(--orange-soft); display: grid; place-items: center; transition: all .2s; }
.card:hover .card-link .circle { background: var(--orange); color: var(--white); }
.empty { text-align: center; color: var(--gray); padding: 3rem 1rem; grid-column: 1 / -1; }

/* ---------- About split ---------- */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: 4rem; align-items: center; }
.split h2 { font-size: clamp(2rem, 4vw, 2.8rem); }
.split .copy p { color: #3f3f46; font-size: 1.02rem; }
.split .copy a.inline { color: var(--orange); font-weight: 700; border-bottom: 1px solid currentColor; }
.stat-panel { background: var(--ink); color: var(--white); border-radius: var(--radius-lg); padding: 2.5rem 2.5rem 150px; position: relative; overflow: hidden; }
.stat-panel .ridge { position: absolute; bottom: 0; left: 0; width: 100%; height: 130px; opacity: .6; }
.stats { display: grid; grid-template-columns: 1fr 1fr; gap: 1.5rem; position: relative; }
.stat strong { display: block; font-size: 2.6rem; font-weight: 800; color: var(--orange); line-height: 1; }
.stat span { color: rgba(255,255,255,.65); font-size: .9rem; }
@media (max-width: 860px) { .split { grid-template-columns: 1fr; gap: 2.5rem; } }

/* ---------- Category cards ---------- */
.cat-grid { display: grid; gap: 1.25rem; grid-template-columns: repeat(auto-fill, minmax(260px, 1fr)); }
.cat-card { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 1.6rem; display: flex; flex-direction: column; gap: .4rem; transition: all .2s; }
.cat-card:hover { border-color: var(--orange); box-shadow: var(--shadow); transform: translateY(-2px); }
.cat-card .icon { width: 46px; height: 46px; border-radius: 12px; background: var(--orange-soft); color: var(--orange); display: grid; place-items: center; margin-bottom: .6rem; }
.cat-card .icon svg { width: 24px; height: 24px; }
.cat-card h3 { font-size: 1.15rem; margin: 0; }
.cat-card p { color: var(--gray); font-size: .9rem; margin: 0; flex: 1; }
.cat-card .foot { display: flex; justify-content: space-between; align-items: center; margin-top: .8rem; font-size: .82rem; color: var(--gray); }
.cat-card .foot .circle { width: 32px; height: 32px; border-radius: 50%; background: var(--orange-soft); color: var(--orange); display: grid; place-items: center; }

/* Towns */
.town-grid { display: grid; gap: 1.25rem; grid-template-columns: repeat(4, 1fr); }
@media (max-width: 1000px) { .town-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 520px) { .town-grid { grid-template-columns: 1fr; } }
.town-card { position: relative; border-radius: var(--radius-lg); overflow: hidden; min-height: 260px; display: flex; align-items: flex-end; padding: 1.5rem; color: var(--white); background: var(--cream); isolation: isolate; }
.town-card .bg { position: absolute; inset: 0; width: 100%; height: 100%; z-index: -2; transition: transform .4s ease; }
.town-card[data-town="boone"] .bg { filter: hue-rotate(30deg) saturate(1.15) brightness(1.15); }
.town-card[data-town="banner-elk"] .bg { filter: hue-rotate(100deg); }
.town-card[data-town="blowing-rock"] .bg { filter: hue-rotate(180deg); }
.town-card[data-town="west-jefferson"] .bg { filter: hue-rotate(270deg); }
.town-card:hover .bg { transform: scale(1.05); }
.town-card h3 { font-size: 1.5rem; margin: 0 0 .2rem; }
.town-card p { margin: 0; font-size: .88rem; color: rgba(255,255,255,.75); }

/* ---------- FAQ ---------- */
.faq { max-width: 820px; margin: 0 auto; display: grid; gap: .8rem; }
.faq details { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 1.15rem 1.4rem; }
.faq details[open] { border-color: var(--orange); }
.faq summary { cursor: pointer; font-weight: 700; list-style: none; display: flex; justify-content: space-between; gap: 1rem; align-items: center; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-size: 1.5rem; color: var(--orange); line-height: 1; transition: transform .2s; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { margin: .9rem 0 0; color: var(--gray); }

/* ---------- Map ---------- */
.map-wrap { border-radius: var(--radius-lg); overflow: hidden; box-shadow: var(--shadow); background: var(--white); }
.map-wrap iframe { width: 100%; height: 420px; border: 0; display: block; }

/* ---------- CTA band ---------- */
.cta-band { background: var(--ink); color: var(--white); border-radius: 32px; padding: 4.5rem 2rem; text-align: center; position: relative; overflow: hidden; }
.cta-band::before { content: ""; position: absolute; inset: auto -20% -60% -20%; height: 120%; background: radial-gradient(ellipse at center, rgba(242,140,56,.35), transparent 60%); }
.cta-band > * { position: relative; }
.cta-band h2 { font-size: clamp(2rem, 4.5vw, 3.2rem); max-width: 760px; margin-left: auto; margin-right: auto; }
.cta-band p { color: rgba(255,255,255,.7); max-width: 560px; margin: 0 auto 2rem; }
.cta-band .actions { display: flex; flex-wrap: wrap; gap: .9rem; justify-content: center; }

/* ---------- Forms ---------- */
.form-card { background: var(--white); border-radius: var(--radius-lg); padding: 2.5rem; box-shadow: var(--shadow); max-width: 760px; margin: 0 auto; }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1.1rem; }
.form-grid .full { grid-column: 1 / -1; }
label { display: block; font-weight: 600; font-size: .88rem; margin-bottom: .4rem; }
input, select, textarea { width: 100%; padding: .85rem 1rem; border: 1.5px solid var(--line); border-radius: 12px; font: inherit; font-size: .95rem; background: var(--cream); color: var(--black); transition: border-color .15s; }
input:focus, select:focus, textarea:focus { outline: none; border-color: var(--orange); background: var(--white); }
textarea { min-height: 130px; resize: vertical; }
.form-note { font-size: .82rem; color: var(--gray); margin-top: 1rem; }
.tabs { display: flex; gap: .5rem; justify-content: center; margin-bottom: 2rem; }
@media (max-width: 640px) { .form-grid { grid-template-columns: 1fr; } .form-card { padding: 1.5rem; } }

.apply-hero-layout { display: grid; grid-template-columns: minmax(0, 1fr) 330px; gap: 3rem; align-items: center; }
.apply-pitch { min-width: 0; }
.apply-actions { display: flex; flex-wrap: wrap; gap: .75rem; margin-top: 1.75rem; }
.apply-proof { display: flex; align-items: center; gap: 1.1rem; padding: 1.5rem; background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.18); border-radius: var(--radius-lg); }
.apply-proof:hover { border-color: var(--orange); background: rgba(255,255,255,.1); }
.apply-proof img { width: 88px; height: 88px; border-radius: 50%; object-fit: cover; flex-shrink: 0; }
.apply-proof .eyebrow { font-size: .65rem; letter-spacing: .1em; margin-bottom: .4rem; }
.apply-proof strong { display: block; font-size: 1rem; line-height: 1.35; }
.apply-proof-owner { display: block; color: rgba(255,255,255,.7); font-size: .8rem; margin-top: .4rem; }
.apply-proof-link { display: block; color: var(--orange); font-size: .8rem; font-weight: 700; margin-top: .65rem; }
.apply-benefits { padding: 2.5rem 0; border-bottom: 1px solid var(--line); }
.apply-benefit-list { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 2rem; list-style: none; margin: 0; padding: 0; }
.apply-benefit-list li + li { border-left: 1px solid var(--line); padding-left: 2rem; }
.apply-benefit-list h2 { font-size: 1.1rem; line-height: 1.35; }
.apply-benefit-list p { color: var(--gray); font-size: .9rem; margin-bottom: 0; }
.apply-example { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr); align-items: center; gap: 4rem; }
.apply-example-image { display: block; overflow: hidden; border-radius: var(--radius-lg); }
.apply-example-image img { width: 100%; height: auto; aspect-ratio: 3 / 2; object-fit: cover; }
.apply-example-copy h2 { font-size: clamp(1.8rem, 3vw, 2.6rem); }
.apply-example-note { margin: 1.1rem 0 0; color: var(--gray); font-size: .85rem; }
.apply-step-list { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 1.75rem; padding: 0; margin: 0; list-style: none; }
.apply-step-number { display: inline-flex; align-items: center; justify-content: center; width: 52px; height: 52px; border-radius: 50%; background: var(--orange-soft); color: var(--orange-dark); font-weight: 800; margin-bottom: 1.25rem; }
.apply-step-list h3 { font-size: 1.05rem; line-height: 1.4; }
.apply-step-list p { font-size: .9rem; color: var(--gray); margin-bottom: 0; }
.apply-free-note { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 2fr); align-items: center; gap: 2.5rem; margin-top: 3.5rem; padding: 2.5rem; border-radius: var(--radius-lg); background: var(--orange-soft); }
.apply-free-note h2 { font-size: 1.8rem; margin-bottom: 0; }
.apply-free-note p { margin-bottom: 0; }
.apply-owners-layout { display: grid; grid-template-columns: minmax(0, 280px) minmax(0, 1fr); gap: 3rem; align-items: start; }
.apply-owner-byline { display: block; padding: 1.5rem; background: var(--cream); border-radius: var(--radius); border-bottom: 4px solid var(--orange); transition: box-shadow .2s ease, border-color .2s ease; }
.apply-owner-byline:hover { border-bottom-color: var(--orange-dark); box-shadow: var(--shadow); }
.apply-owner-byline h2 { font-size: 1.75rem; line-height: 1.3; }
.apply-owner-byline p { color: var(--gray); font-size: .9rem; margin-bottom: 0; }
.apply-owner-story blockquote { margin: 0 0 1.5rem; font-size: clamp(1.2rem, 2.2vw, 1.6rem); font-weight: 700; line-height: 1.5; letter-spacing: -.02em; }
.apply-owner-story p { color: #3f3f46; font-size: 1.02rem; margin-bottom: 0; }
.apply-owner-stats { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); list-style: none; margin: 3rem 0 0; padding: 2rem 0 0; border-top: 1px solid var(--line); }
.apply-owner-stats li { padding: 0 1.5rem; text-align: center; }
.apply-owner-stats li + li { border-left: 1px solid var(--line); }
.apply-owner-stats strong { display: block; font-size: clamp(1.8rem, 3vw, 2.5rem); font-weight: 800; letter-spacing: -.02em; line-height: 1.2; margin-bottom: .65rem; }
.apply-owner-stats span { display: block; color: var(--gray); font-size: .9rem; }
.apply-region { padding: 2.5rem; border: 1px solid var(--line); border-radius: var(--radius-lg); background: var(--cream); }
.apply-region h3 { font-size: 1.5rem; line-height: 1.3; }
.apply-region p { color: var(--gray); }
.apply-region ul { list-style: none; margin: 1.5rem 0; padding: 0; display: grid; gap: .75rem; }
.apply-region li { padding-left: 1rem; border-left: 3px solid var(--orange); }
.apply-text-link { color: var(--orange-dark); font-weight: 700; }
.apply-text-link:hover { text-decoration: underline; }
.apply-faq .faq a { color: var(--orange-dark); text-decoration: underline; text-underline-offset: 3px; }
body[data-page="list"] #list, body[data-page="list"] #suggest { scroll-margin-top: 110px; }
.apply-actions a:focus-visible, .apply-proof:focus-visible, .apply-example a:focus-visible, .apply-region a:focus-visible, .apply-owner-byline:focus-visible, .apply-faq :focus-visible { outline: 3px solid var(--orange); outline-offset: 5px; }
@media (max-width: 960px) {
  .apply-hero-layout { grid-template-columns: 1fr; gap: 2rem; }
  .apply-proof { max-width: 420px; }
  .apply-example { gap: 2rem; }
  .apply-step-list { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 2rem; }
}
@media (max-width: 640px) {
  .apply-benefit-list, .apply-example, .apply-free-note { grid-template-columns: 1fr; }
  .apply-owners-layout, .apply-owner-stats { grid-template-columns: 1fr; }
  .apply-owners-layout { gap: 1.75rem; }
  .apply-owner-stats { margin-top: 2rem; padding-top: .5rem; }
  .apply-owner-stats li { padding: 1.5rem 0; }
  .apply-owner-stats li + li { border-left: 0; border-top: 1px solid var(--line); }
  .apply-benefit-list li + li { border-left: 0; border-top: 1px solid var(--line); padding: 1.5rem 0 0; }
  .apply-example { gap: 1.75rem; }
  .apply-step-list { grid-template-columns: 1fr; }
  .apply-free-note { padding: 1.5rem; gap: 1rem; }
  .apply-region { padding: 1.5rem; }
}

.privacy-policy { max-width: 760px; }
.privacy-policy section { margin-top: 2rem; }
.privacy-policy h2 { font-size: clamp(1.25rem, 2.5vw, 1.6rem); line-height: 1.3; margin-bottom: .75rem; }
.privacy-policy ul { padding-left: 1.5rem; }
.privacy-policy li + li { margin-top: .4rem; }

.about-narrow { max-width: 820px; }
.about-intro { padding: 144px 0 80px; }
.about-intro .breadcrumb { color: var(--gray); margin-bottom: 1.5rem; }
.about-intro h1 { font-size: clamp(2.5rem, 5vw, 3.8rem); max-width: 22ch; }
.about-copy h2 { font-size: clamp(1.8rem, 3.5vw, 2.6rem); line-height: 1.2; }
.about-copy p { font-size: 1.06rem; line-height: 1.8; color: #3f3f46; margin-bottom: 1.25rem; }
.about-copy p:last-child { margin-bottom: 0; }
.about-pitch { margin: 2rem 0; padding: 1.75rem 2rem; border-left: 4px solid var(--orange); border-radius: var(--radius); background: var(--orange-soft); }
.about-pitch p { margin: 0; font-size: clamp(1.2rem, 2.5vw, 1.45rem); font-weight: 700; line-height: 1.55; color: var(--black); }
.about-pitch strong { color: var(--orange-dark); }
.about-region h3, .about-service-list { position: relative; z-index: 1; }
.about-service-list { list-style: none; margin: 1.5rem 0 0; padding: 0; display: grid; gap: .75rem; color: rgba(255,255,255,.8); }
.about-service-list li { padding-left: .8rem; border-left: 2px solid var(--orange); }
.about-authority { display: grid; grid-template-columns: minmax(0, 280px) minmax(0, 1fr); gap: 3rem; align-items: start; }
.about-founder { display: grid; justify-items: center; gap: 1rem; padding: 2.5rem 1.5rem; border-radius: var(--radius-lg); border-bottom: 4px solid var(--orange); background: var(--cream); text-align: center; }
.about-founder img { width: 64px; height: 64px; margin-bottom: .5rem; }
.about-founder strong { font-size: 1.5rem; line-height: 1.2; }
.about-founder span { font-size: .9rem; color: var(--gray); }
.about-founder-quote { margin: 0; }
.about-copy .about-founder-summary { margin-top: 3.6em; }
.about-copy .about-experience-lead { font-size: 1.2rem; font-weight: 700; color: var(--black); }
.about-proof { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 2rem; list-style: none; margin: 3rem 0 0; padding: 2rem 0 0; border-top: 1px solid var(--line); text-align: center; }
.about-proof strong { display: block; font-size: clamp(1.8rem, 3vw, 2.5rem); line-height: 1.2; letter-spacing: -.02em; }
.about-proof span { display: block; margin-top: .65rem; font-size: .95rem; color: var(--gray); }
.about-steps { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 2rem; list-style: none; margin: 0; padding: 0; }
.about-steps h3 { font-size: 1.3rem; }
.about-steps p { font-size: 1rem; color: #3f3f46; margin-bottom: 0; }
.about-circle { padding: 80px 0; background: var(--orange-soft); border-top: 1px solid var(--line); text-align: center; }
.about-circle h2 { font-size: clamp(2rem, 4vw, 2.8rem); }
.about-circle p { font-size: 1.15rem; margin-bottom: 1.75rem; }
.about-page a:focus-visible { outline: 3px solid var(--orange-dark); outline-offset: 5px; }
@media (max-width: 860px) {
  .about-authority, .about-steps { grid-template-columns: 1fr; gap: 2rem; }
  .about-founder { max-width: 420px; width: 100%; justify-self: center; }
}
@media (max-width: 520px) {
  .about-intro { padding: 120px 0 60px; }
  .about-pitch { padding: 1.25rem; }
  .about-proof { grid-template-columns: 1fr; gap: 1.5rem; }
  .about-circle { padding: 60px 0; }
}

.spotlight-layout { display: grid; grid-template-columns: minmax(0, 2fr) minmax(0, 1fr); gap: 3rem; padding-top: 125px; padding-bottom: 65px; scroll-margin-top: 100px; align-items: start; }
.spotlight-heading { margin-bottom: 1.75rem; }
.spotlight-heading .breadcrumb { color: var(--gray); font-size: .8rem; }
.spotlight-heading .breadcrumb a:hover { color: var(--orange-dark); }
.spotlight-heading h1 { font-size: clamp(2rem, 4vw, 2.9rem); }
.spotlight-story .spotlight-tagline { padding: .85rem 1.4rem; background: var(--orange-soft); border-radius: var(--radius); font-size: 1.15rem; line-height: 1.5; font-weight: 500; }
.spotlight-feature { margin: 0 0 2rem; }
.spotlight-feature img { width: 100%; aspect-ratio: 16 / 9; object-fit: cover; object-position: center 65%; border-radius: var(--radius); box-shadow: var(--shadow); }
.spotlight-feature figcaption { margin-top: .6rem; color: var(--gray); font-size: .8rem; }
.spotlight-portrait { margin: 2.25rem auto; width: 100%; padding: .55rem; background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); box-shadow: var(--shadow); }
.spotlight-portrait img { width: 100%; height: auto; border-radius: 10px; }
.spotlight-portrait figcaption { color: var(--gray); font-size: .85rem; margin: .75rem .35rem .2rem; line-height: 1.5; text-align: center; }
.spotlight-story { max-width: 720px; font-size: 1.08rem; line-height: 1.85; }
.spotlight-story section { margin-top: 2rem; }
.spotlight-story h2 { font-size: 1.5rem; line-height: 1.25; }
.spotlight-story p { margin: 1.15rem 0; }
.spotlight-story .spotlight-lead { font-size: 1.22rem; line-height: 1.65; font-weight: 500; }
.spotlight-callout { margin: 2.25rem 0; padding: 1.6rem 1.75rem; background: var(--white); border: 1px solid var(--line); border-left: 4px solid var(--orange); border-radius: var(--radius); box-shadow: var(--shadow); }
.spotlight-callout p { margin: 0; font-size: 1.4rem; font-weight: 700; line-height: 1.5; }
.spotlight-callout span { display: block; margin-top: .8rem; color: var(--orange-dark); font-size: .9rem; font-weight: 600; }
.spotlight-sidebar { position: sticky; top: 105px; }
.spotlight-sidebar .side-card { position: static; border: 1px solid var(--line); }
.spotlight-sidebar h2 { font-size: 1.2rem; }
.spotlight-owner { display: flex; align-items: center; gap: .85rem; padding-bottom: 1.1rem; border-bottom: 1px solid var(--line); }
.spotlight-owner img { width: 64px; height: 64px; border-radius: 50%; object-fit: cover; object-position: center 32%; flex: none; }
.spotlight-owner h2 { margin-bottom: .2rem; }
.spotlight-owner p { margin: 0; font-size: .8rem; line-height: 1.4; color: var(--gray); }
.spotlight-location { color: var(--gray); font-size: .88rem; }
.spotlight-phone { display: block; font-size: 1.25rem; font-weight: 700; margin-bottom: 1rem; }
.spotlight-phone:hover { color: var(--orange-dark); }
.spotlight-verified { margin-top: .9rem; font-size: .85rem; }
.spotlight-at-glance { margin-top: 1.5rem; }
.spotlight-estimate-note { font-size: .85rem; color: var(--gray); }
.spotlight-facts { margin: 1.5rem 0; }
.spotlight-facts > div { padding: .85rem 0; border-top: 1px solid var(--line); }
.spotlight-facts dt { color: var(--gray); font-size: .78rem; }
.spotlight-facts dd { margin: .2rem 0 0; font-size: .95rem; font-weight: 600; }
.spotlight-profile-link { display: block; margin-top: 1.25rem; font-size: .85rem; font-weight: 700; text-align: center; }
.spotlight-profile-link:hover { color: var(--orange-dark); }
.spotlight-next { padding-top: 2.2rem; border-top: 2px solid var(--orange); }
.spotlight-actions { display: flex; flex-wrap: wrap; gap: .75rem; margin-top: 1.6rem; }
.spotlight-discover { display: flex; align-items: center; justify-content: space-between; gap: 2rem; }
.spotlight-discover p { color: var(--gray); margin-bottom: 0; }
@media (max-width: 1000px) { .spotlight-layout { gap: 2rem; } }
@media (max-width: 860px) {
  .spotlight-layout { grid-template-columns: 1fr; padding-top: 110px; }
  .spotlight-sidebar { position: static; }
  .spotlight-story { max-width: none; }
  .spotlight-discover { align-items: flex-start; flex-direction: column; }
}

/* ---------- Business profile ---------- */
.profile { display: grid; grid-template-columns: 1fr 360px; gap: 2.5rem; align-items: start; }
.profile-main { background: var(--white); border-radius: var(--radius-lg); overflow: hidden; box-shadow: var(--shadow); }
.profile-main .card-media { aspect-ratio: 16/8; }
.profile-main .content { padding: 2.25rem; }
.profile-main h2 { font-size: 1.5rem; margin-top: 1.5rem; }
.profile-main blockquote { margin: 1.5rem 0; padding: 1.25rem 1.5rem; border-left: 4px solid var(--orange); background: var(--cream); border-radius: 0 12px 12px 0; font-family: var(--font-serif); font-style: italic; font-size: 1.15rem; }
.services { display: flex; flex-wrap: wrap; gap: .5rem; padding: 0; list-style: none; }
.services li { background: var(--orange-soft); color: var(--orange-dark); font-weight: 600; font-size: .85rem; padding: .4rem .85rem; border-radius: 999px; }
.side-card { background: var(--white); border-radius: var(--radius-lg); padding: 1.75rem; box-shadow: var(--shadow); position: sticky; top: 100px; }
.side-card h3 { font-size: 1.1rem; }
.side-card ul { list-style: none; padding: 0; margin: 0 0 1.5rem; display: grid; gap: .9rem; }
.side-card li { display: flex; gap: .75rem; font-size: .92rem; }
.side-card li svg { width: 18px; height: 18px; color: var(--orange); flex: none; margin-top: 3px; }
.side-card li a:hover { color: var(--orange); }
.side-card .btn { width: 100%; justify-content: center; margin-bottom: .6rem; }
@media (max-width: 900px) { .profile { grid-template-columns: 1fr; } .side-card { position: static; } }

/* ---------- Footer ---------- */
.site-footer { background: var(--ink); color: rgba(255,255,255,.6); padding: 80px 0 30px; font-size: .9rem; }
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 2.5rem; padding-bottom: 50px; border-bottom: 1px solid rgba(255,255,255,.08); }
.footer-grid h4 { color: var(--white); font-size: .8rem; letter-spacing: .12em; text-transform: uppercase; margin-bottom: 1.1rem; }
.footer-grid ul { list-style: none; padding: 0; margin: 0; display: grid; gap: .6rem; }
.footer-grid a:hover { color: var(--orange); }
.site-footer .brand { margin-bottom: 1rem; }
.socials { display: flex; gap: .5rem; margin-top: 1.2rem; }
.socials a { width: 38px; height: 38px; border-radius: 50%; border: 1px solid rgba(255,255,255,.15); display: grid; place-items: center; }
.socials a:hover { border-color: var(--orange); color: var(--orange); }
.socials svg { width: 16px; height: 16px; }
.copyright { text-align: center; padding-top: 28px; font-size: .82rem; }
@media (max-width: 860px) { .footer-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .footer-grid { grid-template-columns: 1fr; } section.block { padding: 70px 0; } }

/* Reveal on scroll */
.reveal { opacity: 0; transform: translateY(18px); transition: opacity .6s ease, transform .6s ease; }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) { .reveal { opacity: 1; transform: none; } * { scroll-behavior: auto !important; transition: none !important; } }
[data-ridges] svg { width: 100%; height: 100%; display: block; }